Viola Irene Desmond (July 6, 1914 – February 7, 1965) was a Canadian Black Nova Scotian businesswoman who challenged racial segregation at a cinema in New Glasgow, Nova Scotia, in 1946. She refused to leave a whites-only area of the Roseland Theatre (currently being refurbished) and was convicted of a minor tax violation for the one-cent tax difference between the seat she had paid for and the seat she used which was more expensive. Desmond’s case is one of the most publicized incidents of racial discrimination in Canadian history and helped start the modern civil rights movement in Canada.